Swarm Theory - An emergent intelligence with sufficient critical network mass to create a meta intelligence surpassing that of the individual member of the swarm. It made to the mainstream media with the recent article in the National Geographic though the concept is quite known in population dynamics, sociology and modeling. Now for more debate...
First the mainstream datapoint.
National Geographic article
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How do we explain, then, the success of Earth's 12,000 or so known ant species? They must have learned something in 140 million years.
"Ants aren't smart," Gordon says. "Ant colonies are." A colony can solve problems unthinkable for individual ants, such as finding the shortest path to the best food source, allocating workers to different tasks, or defending a territory from neighbors. As individuals, ants might be tiny dummies, but as colonies they respond quickly and effectively to their environment. They do it with something called swarm intelligence.
Where this intelligence comes from raises a fundamental question in nature: How do the simple actions of individuals add up to the complex behavior of a group? How do hundreds of honeybees make a critical decision about their hive if many of them disagree? What enables a school of herring to coordinate its movements so precisely it can change direction in a flash, like a single, silvery organism? The collective abilities of such animals—none of which grasps the big picture, but each of which contributes to the group's success—seem miraculous even to the biologists who know them best. Yet during the past few decades, researchers have come up with intriguing insights. ..."
Then the Global Guerillas use of the concept when applied to guerilla networks (note the lack of the usual "terrorist" monicker):
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In essence, it provides readers with insight into how small autonomous entities (in our case guerrilla groups with a diverse set primary loyalties and thereby a similarly diverse set of motivations for why they fight), armed with simple rules of behavior (the rules of open source warfare), can coordinate (via stigmergic signaling) their actions to produce intelligent behavior at the aggregate level (an emergent intelligence sufficient to fight a war at the operational and strategic levels).
NOTE: Swarm theory also informs us on the potential effectiveness of unsupported organic terrorists in the West. Without an open source network in residence, the organic terrorist in the developed West is much more likely to fail than not (very much like a small group of bees/ants disconnected from the swarm -- lost and confused). However, improvements in virtual environments that provide new sources of connectivity are starting to unlock this potential -- although this type of development usually takes longer to develop than most people suspect. It may take a decade for the ratio to shift to where there are more successes than failures. ..."
Also on emergent intelligence from the same blog:
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What is emergent intelligence? It is a form of macrointelligence that arises from local interactions. It isn't merely the simple stigmergic interactions (Stigmergy is a term used in biology -- from the work of french biologist Pierre-Paul Grasse -- to describe environmental mechanisms for coordinating the work of independent actors) necessary for the coordination of the swarm activities of local autonomous agents. Rather, it is a form of group intelligence that learns, achieves goals, and engages in self-preservation. There are five simple requirements for emergent intelligence (a good starting point for those that want to dive deeper into this subject is Steven Johnson's book "Emergence"): ..."
And the last tidbit of info on Google:
" ...
So what does this have to do with Google? The bird flocking simulation is very similar to the way the strategic direction of a company progresses. The center (core competencies) drifts over time based on who is in the company, where it has been, and some random factors. Google isn't following the rules laid out by the simulation, and a result their strategic center isn't drifting, it's standing still. They don't realize where the center is, and that is why they will eventually have their vulnerabilities exposed.
Google is launching products in all kinds of directions, and the business press loves them for it and proclaims it the new model of innovation, but all they are really doing is moving in random offshoots around a stable center instead of using innovation from random ideas to dynamically shift that center. The flock isn't moving together. The flock is working on the core, then going off in meaningless directions. That is why Google can't take the top spot in anything else..."
I don't agree much with the applicability of the swarm theory to Google. Flock supposes no hierarchy while drifting of the core center may be executed through spinoffs and alliance (inherently hierarchical functions) without moving the whole swarm. Nonetheless, the whole idea is fascinating and is worthy of additional studies.
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